Choose Your Customer: How to Compete Against the Digital Giants and Thrive

Jonathan L.S. Byrnes · John S. Wass

Aug 2021 · McGraw Hill-Ascent Audio · Narrated by Chris Sorensen

Audiobook

10 hr 1 min

Unabridged

Eligible

Ratings and reviews aren’t verified Learn More

Want a 1 hr sample? Listen anytime, even offline.

Add

Switch to the ebook

About this audiobook

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive-and win-in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: identify the customers who are the most profitable-and focus on them; provide services and experiences that can't be replicated by the tech giants, no matter how much data they have or how much automation they use; support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth; and focus on your real profit core and build dominance in your specific target market. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.

About the author

Jonathan L. S. Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company. A widely followed thought leader on profitable growth and innovative customer-supplier relationships, Byrnes is a frequent speaker and writer who has advised over 100 companies and institutions.

John S. Wass is the CEO of Profit Isle. Previously, he was a key member of the management team that grew Staples from three stores to over 1,000 nationwide, serving as senior vice president. He has lectured at MIT for over a decade.

Chris Sorensen is a veteran audiobook narrator with over 160 titles to his name. He has received three AudioFile Earphones Awards, and his recording of Sent by Margaret Peterson Haddix was selected as one of the Best Audiobooks of 2010 by AudioFile magazine. He is a member of SAG-AFTRA and the APA.

Rate this audiobook

Tell us what you think.

Listening information

Smartphones and tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and computers

You can read books purchased on Google Play using your computer's web browser.

Report illegal content