Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Jeff Hasen
Jul 2020 · Gildan Media · Narrated by Johnny Heller
5.0star
3 reviewsreport
headphones
Audiobook
6 hr 36 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 43 min sample? Listen anytime, even offline.
Add
About this audiobook
Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the medium for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries, Hipcricket clients, and fellow mobile pioneers, the book takes readers through campaigns worth repeating and others that are not. The book assesses the many mobile roads that marketers can take and illustrates the proven strategies and tactics that move products off the shelf and build loyalty through the consumer's most personal device. The book will demonstrate how to integrate mobile into marketing programs and how to measure it's effectiveness how to make their existing marketing spends work harder how to optimize campaigns in real-time how brands of all sizes have performed in their mobile efforts - why some have failed and how others bravely turned to mobile how to adapt an actionable plan to help determine which mobile tactics are keepers and which are not
Ratings and reviews
5.0
3 reviews
Anil Das
- Flag inappropriate
February 12, 2021
AAA
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
