Personal Brand Pathway: Practical Steps For Career Success
About this audiobook
Discover the transformative power of personal branding and why it is something you need to manage. In this comprehensive guide, you'll learn how to develop a compelling personal brand, and create lasting impact in your personal and professional life. Packed with actionable insights and practical strategies, this book provides you with a step-by-step roadmap to build an authentic and influential personal brand that opens doors to new opportunities in your career.
Broken down into easy to access sections, here is what you will learn:
Evaluating Your Personal Brand - you'll learn to analyse your current brand, overcome obstacles with the right mindset, manage your online reputation, and identify your target audience.
Tools for Growing Your Personal Brand - discover essential strategies for personal growth. Foster self-awareness and reflective practice to gain clarity on your strengths and areas for improvement. Learn effective goal setting and planning techniques to achieve your career goals. Explore the power of mentoring and coaching, as well as optimizing your presence on LinkedIn, the world's largest professional network.
Communication - equips you with the necessary skills to engage with your target audience and increase your visibility. Develop a commanding presence and gravitas, effectively communicate your unique value proposition, and craft an engaging personal story. Explore the impact of AI (Artificial Intelligence) on personal branding and master presentation skills to captivate any audience.
Networking and Relationship Building - discover the art of building meaningful connections. Learn effective strategies for relationship building and navigate networking events with confidence and purpose.
Thought Leadership - strategies to position yourself as an expert in your industry. Learn how to create a strong personal brand that reflects your skillset or expertise and engage with others to build a solid reputation.
Follow the step by step guide in the "Personal Brand Pathway" and unlock the full potential of your personal brand. Enhance your visibility, amplify your impact, and cultivate an authentic and influential presence. With this book as your guide, you'll become a master of personal branding, confidently navigating your way to success.
About the author
Jay Surti is a coach and trainer, helping professionals enhance their careers through presentation skills and leadership coaching. She regularly speaks on the topics of personal brand and effective communication and is also a member of a University Governing Body in a Non Executive role.
After initially graduating with a degree in Civil Engineering, Jay pursued a career as a lawyer for 17 years before pivoting and choosing to focus on developing expertise in presentation skills.
Jay’s enthusiasm for great presentation skills comes from having a deep seated fear of public speaking for many years which hindered her career progression until eventually she decided to do something about it. Through the process of training and working with some very talented speakers, she discovered tools and techniques to feel more confident when presenting and became fascinated with the process of crafting engaging presentations that make an impact.
When she’s not working or writing, Jay likes to explore history - through reading, travel, guided walks, museums and architecture. She has completed 7 marathons across several countries - usually ending up at the back of the pack and almost every time being beaten by the person in the rhino costume. She hopes to do better next time.
