Business Analytics for Beginners: Make Data Work for You—No PhD Required

Data is one of the most powerful assets a business can have—but you don’t need a PhD in data science to make it work for you. Business Analytics for Beginners breaks down the basics of data analysis and shows you how to use business analytics tools to improve decision-making and drive growth. From understanding key performance indicators (KPIs) to analyzing customer data and forecasting future trends, this book teaches you how to unlock insights that lead to smarter business strategies.

This beginner-friendly guide explains complex concepts in simple terms, making it accessible for entrepreneurs and small business owners without a technical background. Business Analytics for Beginners equips you with the tools to make data-driven decisions that give your business a competitive edge, whether you’re in retail, service, or any other industry.