THE COURAGE TO FAIL: Power, Wisdom and Defeat.

Born in Italy, Ferdinando is an author who has been able to invent a unique writing style, capable of capturing the essence of human experiences through deep reflections and shrewd observations. His career began in 1985 as a sales assistant at Gillette Italy, where he held various roles until becoming Top Manager in 2003. In 2004, Ferdinando embarked on a new adventure as a freelancer, business consultant and executive director, traveling to over 65 countries and learning several languages to facilitate cross-cultural communication. Since 2018, she has been collaborating with humanitarian organizations in South America and Africa, helping to help populations in need. In 2020, she created the website “Universe al Feminine” to offer sentimental advice online. The real breakthrough came in 2021, when he started sharing stories with friends on WhatsApp. What seemed like a casual activity has become a life project: to become an author. Ferdinando has developed and perfected a new type of writing, which detaches itself from the traditional schemes of the novel to offer a more intimate and authentic reading experience.  To date, he has published over 400 works between Kindle and print versions, translated into nine languages, which offer readers a sincere look at human experiences, intertwining humor and seriousness. Many readers, after reading his books, wonder: “Is it all true? When did that happen?” Ferdinando manages to transform his personal experiences into universal teachings, making each book a source of inspiration and reflection. It is not just stories, but an invitation to stop, think and see the world in a new light. Ferdinando lives with his wife and three adult children, always looking for new places in the world to find inspiration. His ability to lay bare the emotions and hidden truths of everyday life sets him apart as an author, creating a new form of storytelling that is both deeply personal and universally accessible.