Decoding the World

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Β· Wildfire Β· αž”αžšαž·αž™αžΆαž™αžŠαŸ„αž™ Po Bronson αž“αž·αž„β€‹Arvind Gupta
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A vision of the future where the latest Silicon Valley tech meets cutting-edge genetics.

Po Bronson and Arvind Gupta, venture capitalists from Silicon Valley, take everyday news headlines and decode them, leading us on a journey through their unique and highly entertaining view of the world. Each chapter is prefaced with a real-world headline from today's chaotic news cycle: Dying bees. Rogue planets. Beyond Meat. Glaciers melting. Bronson and Gupta decipher what's really going on behind these headlines, and why. They offer first-hand experience in funding technologies to solve these problems, most of which involve genetic engineering.

But what the authors then do with that premise is always surprising and unexpected. One moment
they are ripping it down to the bare bones physics or chemistry, and then they invoke history, philosophy, or psychology, all the while using joyful literary devices and storylines from popular movies.

Decoding the World is the kind of book you get when you give two guys $40 million, a world full of messy big problems, a genetics laboratory to play in, and a set of Borges' collected works. After looking through their lens, you'll never see the world the same.

(P)2020 Hachette Audio

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Po Bronson is Managing Director of IndieBio. His science journalism has been honored with nine national awards, and cited in 185 academic journals and 503 books. He's the author of seven bestselling books, including the #1 New York Times bestseller What Should I Do With My Life?

Arvind Gupta is the founder of IndieBio, the world's largest biotech accelerator, and a venture capitalist. Previously he was design director of IDEO in Shanghai. He has a degree in genetic engineering from University of California, Santa Barbara. In the past two decades he has been a BASE jumper, big wall climber, and jiu-jitsu grappler.

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