Promote Yourself: The New Rules for Career Success
About this audiobook
How people perceive you has always been critical to a successful career. Now add in the Internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success. So how do they stand out and get ahead?
Drawing on proprietary research and countless interviews with the most dynamic professionals in business today, career guru and founder of Millennial Branding Dan Schawbel takes readers through his step-by-step process of creating unique personal brands and leveraging them to maximum advantage. By basing these brands on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides every reader with the skills and message that they'll need to get ahead today and for the rest of their careers.
The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. Schawbel's Promote Yourself: The New Rules for Career Success is the definitive book on the new rules for building an outstanding career.
The book contains
A 360-degree view of the twenty-first century workplace and how to navigate it successfully.Over 75 interviews with executives, managers, and millennial employees from the most prestigious companies in the world, including Google, Cisco, Aflac, Mattel, GE, Fox News, LinkedIn, State Street, Adidas, Pandora, PepsiCo, Tyson Foods, Ernst & Young, the New York Times, American Express, and more.An exclusive research study in partnership with American Express revealing the top ten attributes managers are looking for when promoting and more.Cutting-edge advice on how to create your own career path, turn your passion into a new position, and become a successful entrepreneur at your company.Ratings and reviews
About the author
Dan Schawbel, recognized as a “personal branding guru” by the New York Times, is the managing partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the number one international bestseller Me 2.0: 4 Steps to Building Your Future, now in thirteen languages. Schawbel is a columnist for both Time and Forbes and has been featured in over one thousand media outlets, including Wire, PBS’s Nightly Business Report, and Elle. He has spoken at Google, NBC Universal, McGraw-Hill, Harvard Business School, MIT, Time Warner, IBM, and Citigroup. He was selected for the“30 under 30” lists of both Forbes and Inc. and cited by Businessweek as someone entrepreneurs should follow on Twitter.
Marcus Buckingham spent seventeen years at the Gallup Organization, where he conducted research into the world's best leaders, managers, and workplaces. The Gallup research later became the basis for the bestselling books First, Break All the Rules: What the World's Best Managers Do Differently (Simon & Schuster) and Now, Discover Your Strengths (Free Press), both coauthored by Buckingham. Buckingham has been the subject of in-depth profiles in The New York Times, Fortune, BusinessWeek and Fast Company. He now has his own company, providing strengths-based consulting, training, and e-learning. In 2007 Buckingham founded TMBC to create strengths-based management training solutions for organizations worldwide, and he spreads the strengths message in keynote addresses to over 250,000 people around the globe each year. He lives in Los Angeles with his wife Jane and children Jackson and Lilia. For more information visit: marcusbuckingham.com
Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Along with animation and video game characters, Mike performs narration and voices promos for television. He lives with his wife and daughter in Southern California.
