Asking Questions The Sandler Way: Or: Good Question-Why Do you Ask?
Antonio Garrido
Dec 2020 · Gildan Media · Narrated by Bruce Mann
2.0star
1 reviewreport
headphones
Audiobook
7 hr 13 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 43 min sample? Listen anytime, even offline.
Add
About this audiobook
When does the sales process really begin? Some say that sales starts at the very first "hello." Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No." "Otherwise," they insist, "it's just order-taking."
Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions. This book is about asking the right questions, so that both the seller and the buyer discover the right solution as efficiently and as effectively as possible—even if they discover that the right solution right now is for the prospect to buy from the competition. Although that may be an unconventional selling standard, it's a powerful and extremely effective one.
This book is about not looking, sounding, or thinking like the average salesperson. It's about keeping barriers down and communication lines open. It's about getting to the right solution, faster, more efficiently, and with less stress. It's about asking the right questions, in the right way, at the right time, for the right reason. It's about asking questions the Sandler way.
Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions. This book is about asking the right questions, so that both the seller and the buyer discover the right solution as efficiently and as effectively as possible—even if they discover that the right solution right now is for the prospect to buy from the competition. Although that may be an unconventional selling standard, it's a powerful and extremely effective one.
This book is about not looking, sounding, or thinking like the average salesperson. It's about keeping barriers down and communication lines open. It's about getting to the right solution, faster, more efficiently, and with less stress. It's about asking the right questions, in the right way, at the right time, for the right reason. It's about asking questions the Sandler way.
Ratings and reviews
2.0
1 review
Craig Aumann
- Flag inappropriate
April 30, 2024
Content of book is good, but narration is AWFUL. Basically an AI is reading this book, not a human. No one speaks like this!!
About the author
Antonio Garrido is cofounder of Absolute Sales Development, Inc., an authorized Sandler Training center. Antonio uses proven Sandler techniques and methodologies to help his clients win more sales, in less time, while creating a common sales language and dynamic prospecting culture.
Bruce Mann is an award-winning voice artist and actor. He was born in the UK and now lives in California. His awards include several AudioFile Earphones Awards, two Audie nominations, and an AudioFile Excellence Award.
David Mattson is CEO and a partner at Sandler Systems, Inc., an international training and consulting organization headquartered in the United States. David is the author of The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them, and coauthor of Five Minutes with VITO: Making the Most of Your Selling Time with the Very Important Top Officer.
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
