Building For Everyone: Expand Your Market With Design Practices From Google's Product Inclusion Team
Annie Jean-Baptiste
Sep 2020 · Gildan Media · Narrated by Janina Edwards
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7 hr 42 min
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About this audiobook
Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how?" How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that.
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team.
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team.
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About the author
Annie Jean-Baptiste is the global head of product inclusion at Google. She has been covered in Vogue, Teen Vogue, Cheddar, Digital Trends, ABC, CNBC, Essence, the Huffington Post, The Root, the Council of Fashion Designers of America Annual Report, the Miami Times, the Boston Globe, and Fortune magazine.
Janina Edwards, a graduate of New York University's Tisch Schools of the Arts, recorded her first audiobook in 1987. She is an AudioFile Earphones Award winner, as well as a finalist for the Audie Award. In addition to narrating audiobooks, she is a certified yoga teacher, sings kirtan, and plays the violin.
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