The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty, 1st Edition
Amelia Dunlop · Ashley Reichheld
Nov 2022 · Gildan Media · Narrated by Leanne Woodward
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7 hr 43 min
Unabridged
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About this audiobook
The essential, data-driven blueprint to build trust in your organization.
Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.
Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability.
These Four Factors make up Deloitte's HX TrustID, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustID to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners.
With compelling stories from leading organizations—and practical applications in marketing and experience, cybersecurity, HR, sustainability (ESG), and operations and technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.
Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability.
These Four Factors make up Deloitte's HX TrustID, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustID to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners.
With compelling stories from leading organizations—and practical applications in marketing and experience, cybersecurity, HR, sustainability (ESG), and operations and technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
About the author
Ashley Reichheld, a principal at Deloitte Digital, created HX TrustID-a groundbreaking tool to help companies measure, predict, and build trust with their customers, workforce, and partners. Learn more at ashleyreichheld.com.
Amelia Dunlop is the chief experience officer at Deloitte Digital, as well as US Customer Strategy and Applied Design Leader. She helps organizations develop winning strategies that combine design, creativity, and strategy. She is a regular writer and speaker on the topic of elevating the human experience.
Leanne Woodward has been behind the microphone for more than thirty years, working in radio as well as on commercial voice-over projects. She also has a background in theater and improv. When not narrating, Leanne explores the "real" world with hikes into the wild and dangerous culinary experiments.
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